| Com 125 - Media Design and Production 4 Credits Semester |
Dr. Robert C. Moore 206G Steinman Center (1252) moorerc at etown dot edu www.etown.edu/com Office Hours: M-T &Th, 11:00-12:00 Other Office Hours by Appointment Only |
Course
Description and Purpose:
The course provides the design, theory and development of production skills and techniques in a variety of audiovisual materials, including photography. Students are required to participate in labs dealing with the operation and utilization of production equipment and the actual production of materials. Mastery of OS Macintosh computer is required as is some applications.
Course
Objectives: The student will
be able to:
1.
Select
appropriate forms of media for presenting a particular communications
objective.
2.
Identify
characteristics of various forms of media and be aware of their limitations.
3.
Demonstrate
successful management skills to complete simultaneous projects on deadline.
4.
Demonstrate
successful composition and production of a photographic image in continuous
tone black and white.
5.
Demonstrate
successful composition and production of a digitally produced color photograph.
6.
Plan,
develop, and produce a multi-media presentation for speaker support.
7.
Demonstrate
a high degree of skill in the planning and production of elements of a
self-contained multi-media presentation.
Textbooks
(required):
Altman,
R. B. (2002). Microsoft PowerPoint
for Windows & Macintosh.
Berkeley, CA: Peachpit
Press.
Langford,
M. (1999). Starting photography
(Third Edition). Boston: Focal Press.
Class
Materials (required):
Package
of production supplies for Com 125 -- purchased the third session of class,
cost $50.00. (Cost may be charged
to student accounts.) Replacement
items can be purchased in the SLA Office ONLY with a department purchase card.
Use
of a 35mm camera and electronic flash are necessary to complete the photography
assignments. Begin to make arrangements
for use now.
Resource
Materials: See list of library
and departmental journals for related publications.
Class
Directory: Created for each
student allowing extra storage space on the computer other than the Home
Directory.
Lab Hours: Labs open at nights beginning the 3rd Monday of
the semester:
8:30
a.m. - 12:00 Midnight, Monday-Thursday
8:30
a.m. - 5:00 p.m., Friday
2:00
p.m. - 6:00 p.m., Saturday
¥ 2:00 p.m. - 12:00
Midnight, Sunday
Special class meetings during
the day, and evening classes, have priority use of the labs. NOTE ROOM SCHEDULE. PRIOR TO THE OPENING OF THE LABS AT
NIGHT, STUDENTS ARE RESTRICTED TO DAY USE.
Safety Notice:
The second floor of the Steinman Center, including the TV control room and radio station, are equipped with HALON fire extinguishers -
special equipment to fight fires and keep electronic equipment damage to a
minimum.
HALON extinguishers use a gas that can be
harmful to humans after prolonged exposure. If a fire occurs point and release the special extinguishers
as normal in fighting a fire.
However, during the course of fire fighting, when one's voice is affected enough to sound like "Donald Duck," leave the fire areas before the gas becomes disabling. The effect on the voice is temporary and not harmful.
Course Policies:
Attendance: It is expected that all students attend every class
and be on time. Absences severely
handicap the learning process because you are unable to acquire knowledge
through firsthand discussions and demonstrations. Being late for class interrupts the momentum of the class
and distracts other students.
Class material will not be reviewed for those absent.
A
STUDENT MAY MISS TWO CLASS SESSIONS WITHOUT PENALTY. HOWEVER, ON EACH SUCCESSIVE ABSENCE, A GRADE REDUCTION WILL
BE MADE FROM THE COURSE FINAL GRADE. Work or tests missed as a result of an absence will
only be made up by PRIOR arrangements with the instructor. Unless allowed to be made up, a grade
of 0 will be given.
Absences
beyond two will be permitted only for students participating in intercollegiate
athletics. Tests/quizzes must be
taken in advance of the absence.
No extension will be given for work due. It is possible that on certain days (or regarding certain
projects) an absence may not be acceptable. Excessive absences for athletics may cause the instructor to
not permit further absences.
In any case, once two absences have occurred, the only permissible absence, without penalty, is for athletics, severe illness with a doctor's excuse, or a death in the immediate family.
Makeup
Work: Work or tests missed as
a result of absence will only be made up by prior arrangement with the
instructor. Unless allowed to be
made up, a grade of 0 will be given.
Projects are due at the beginning of the period. No late work will be accepted and a
grade of 0 will be given.
Written
Work: All submitted work,
final or draft, must be typed.
Out of Class Learning
Experiences: Throughout the
semester, evening tutoring sessions are scheduled to assist you in developing
the skills required for class. A
student assistant will conduct them and attendance will be taken.
PROJECTS:
|
Project #1 |
Production and Presentation of
a 3-5 minute Speaker Support PowerPoint Presentation. Production of THREE
mounted transparencies (Thermofax, Photocopy, and Ink Jet (must be
color.) All transparencies must
be labeled as to its type. |
|
Project #2 |
Formal written Media Production Proposal
describing your 3-4 minute multi-media presentation, which will be produced
in Project #4. An audio-visual
storyboard and script detailing the multi-media presentation MUST be
included. |
|
Project #3 |
Two 35mm proof sheets and accompanying black
and white negatives (Graded E, S, U.) From the THIRD or additional roles of film, submit TWO Mounted 5" x 7" signed prints suitable for exhibition and FOUR Additional 5" x 7" black and white prints.
|
|
Project #4 |
A 3-4 minute multi-media presentation
submitted in digital form. |
Grading: The final grade for the course will be
determined in the following manner:
Midterm
Exam 10% Project
#3 20%
Final
Exam 10% Project
#4 30%
Project
#1 10% MAC
Computer Competency Test 10%
Project
#2 10%
Grading
Scale: Grades awarded
correspond to a fixed numerical value on a scale of 10.
9.3 A+ 9.0 A 8.7 A-
8.3 B+ 8.0 B 7.7 B-
7.3 C+ 7.0 C 6.7 C-
6.3 D+ 6.0 D Below
6.0 F
Course
Calendar
|
(1) |
Course
introduction. Syllabus. Lab sessions/TUTORING. Macintosh
requirements. Creativity:
Developing a Plan: Knowledge,
Analysis, Action |
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|
(2) |
Macintosh
Operation. HOME & CLASS
Directories. PUBLIC FILE:
(moorerc) Study Guide for MAC Test (PDF). Tutoring Two Nights. Background
for planning and producing communications media (Altman: Chapter 1). LAB session:
Computer Operation. |
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|
(3) |
Media
in Instruction & Presentation. Money due for course production
materials. (Altman: Chapter 2). LAB session:
Computer Operation. |
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|
(4) |
Mac
Operation Test Producing
a mediated presentation:
Graphics, Typography and Illustration. (Altman:
Chapters 4-7). |
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(5) |
Handout
class production materials and review. Designing
visual support: transparencies
(thermal, ink jet, laser, photocopy).
Framing and overlay. Tutoring 1 Night.
|
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|
(6) |
Using
PowerPoint as visual support.
(Altman: Chapters 9-11).
PUBLIC FILE: Use of PowerPoint
for Speaking (PDF & PPT) also PUBLIC FILE: Guide for Visual Aids (PDF) & Really Bad PowerPoint
(PDF). Intro.
to PowerPoint. LAB session: PowerPoint. Tutoring 2 nights. |
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|
(7) |
The
use of PowerPoint as speaker support.
(Altman: Chapters 12-14).
Assignment for visual support presentation. PUBLIC FILE: Media Production Proposal Guide
(Items 1-4) (PPT), Media Production Proposal Budget (PDF), Scripting (PPT),
Storyboard (PDF). Media Prod. Proposal due next class (Items 1-4.) LAB session: PowerPoint
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(8) |
Media
Project Proposal submitted. Discussion of specific examples for presentation.
Tutoring 1 night. |
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|
(9) |
Lab
Session. Tutor critiques available 1 night.
|
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|
(10) |
PowerPoint
presentations (Project 1) in class.
Tutor critiques available 1 night |
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(11) |
PowerPoint
presentations (Project 1) in class. |
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|
(12) |
Midterm
Exam: Presentation Media |
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|
(13) |
Introduction
to Final Project. Planning a
Multi-Media Presentation:
Pre-production planning.
(Altman: Chapter: 15). Examples from previous semesters. PUBLIC FILE: Final Project Guide (PPT) |
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|
(14) |
Writing
of project proposals reviewed. PUBLIC FILE: Scripting (PPT) Storyboard Blank (PDF). Media Project Proposal (1-4) due
Day 16.
Tutoring 1 Night. |
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(15) |
Camera
Operation (Bring camera w/flash to class). (Langford:
Parts 1-2). Lab
session: familiarity with
camera.
|
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|
(16) |
Initial
Final Proj. Media Prod. Proposal Due.
Film, Exposure and Composition (Langford: Parts 3-5). Lab
session: loading and using the camera. Assignment: shoot film OUTDOOR. Tutoring
2 nights. |
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(17) |
Processing
black & white film (Langford:
Pages 142-148). Bring
exposed roll to class. PUBLIC FILE:
B & W Film Developing (PDF) also Developing (PPT). In class lab. |
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|
(18) |
Black
& white printing (contact sheets).
(Langford: Pages
148-154). PUBLIC FILE: B & W
Print Processing (PDF) also Contact and Printing B & W (PPT). In class lab. Bring negatives to class. Revise
Final Project Proposal Due Day 20—include all elements of the
proposal.
Tutoring this 2 nights.
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(19) |
Enlarging
and printing pictures.
(Langford: Pages
154-164). In
class lab.
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(20) |
Final
Project Proposal Due—include all elements of the proposal. Review
contact sheet & Print #1.
"Using Flash Effectively"
PUBLIC FILE: Flash Use
(PPT). Shoot B & W roll
#2 (FLASH/INDOOR SHOTS) and process.
Due Day 21.
Tutoring 1 night. |
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(21) |
B
& W film roll #2 due. Review contact sheet & Print #2. Assign roll #3 shoot
& process. Project #3 due
Day 24.
(Langford: Pages 164-172). |
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No
Class |
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(22) |
Dry
mounting photographs & then lab day for Photo Project. |
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(23) |
Introduction
to digital photography. PUBLIC
FILE: CoolPix 880 Guide
(PDF). In class lab with
digital cameras. Assignment: shoot pictures for final project. Tutoring 2 nights.
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(24) |
Project
#3 due. Storing digital photography. PUBLIC FILE: Scanning (PPT). Placing digital photographs into
multimedia presentations (Altman:
Chapters 15-16). Sound Recording. PUBLIC
FILE: Sound Recording (PPT &
PDF). LAB Digital
Photography.
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(25) |
Sound
recording. Audio Studio B. Tutoring 2 nights.
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(26) |
Lab Audio Recording. |
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(27) |
Class
meets—Final Proj. Eval Form.
Student Course Evaluations. Lab
PowerPoint Programming. Tutoring 2 nights.
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(28) |
Presentation
of Final Projects in class.
Introduction specifies Type, goal, objectives, audience. Zip disk with
PowerPoint presentation and sound file is submitted. |
Final
Exam: Exam to cover second half of class.
The
instructor reserves the right to alter course content or pace to accommodate
class progress.