Elizabethtown College
Department
of Communications
Course
Syllabus
Com. 135A
Publication Design and Graphics Mon.-Wed..
12:30 p.m. – 2:20 a.m.
4 Credits Blackboard
site
Dr.
Hans-Erik Wennberg http://blackboard.etown.edu
Phone
361-1259
E-mail:
wennberg@etown.edu
http://users.etown.edu/w/wennberg
Office Hours - Others by Appointment
|
M – 9:30 a.m. -10:50 a.m. |
Thurs. - 2:30 p.m. - 3:20 p.m. |
|
T - 2:30 p.m. - 3:20 p.m. |
F – by appointment |
|
W – 9:30 a.m. -10:50 a.m. |
Others by Appointment |
Prerequisites: Communications 125
Textbooks (Required):
Citron, Scott, Design Techniques with Adobe
Creative Suite 3, Peachpit Press, Berkley, California, 2009.
Ryan, William and Conover, Theodore, Graphic
Communications Today 4th ed., Delmar Learning, Clifton Park, New
York, 2004.
The student is responsible for the reading
assignments as noted on the syllabus and you will be tested on this
information. While questions on
the reading are always appropriate, class time will NOT be used to review most
reading assignments.
Recommended Books
Cohen,
Sandee and Williams, Robin, The Non-Designer's Scan and Print Book,
PeachPit Press, Berkley, California, 1999.
Lawler, Brian P., Print Publishing Guide: The
Essential Resource for Design, Production and Pre Press, 2nd
edition, Adobe Press, Berkley, California,
2006.
Williams,
Robin, The Non-Designer's Type Book, PeachPit Press, Berkley,
California, 1998.
Williams,
Robin, and Tollett, John, Robin Williams Design Workshop 2, PeachPit
Press, Berkeley, California, 2006.
Blackboard
Com 135A
Publication Design and Graphics will use Blackboard as a web-based course
supplement. It is the student's
responsibility to monitor Blackboard 12 hours before every class and
examination for up-to-date announcements and assignments. The digital drop box will be used for
delivery of specific assignments during the semester.
Class Materials (Required):
Production
Supplies for Com. 135A - Purchased the second session of class, cost $40.00.
Supplies will be distributed as needed throughout the semester. Print cards
will be provided for printing in Steinman.
Use of
Basic Drawing Equipment will be available for your use in Steinman 212.
Single
items of production material are available from the SLA Office in the
Department of Communications. Only student charges will be accepted.
Resource Materials:
See list
of library and Departmental journals of related publications (available in the
Communications Conference Resource Room, Steinman 205).
Communications Department Lab Hours:
Opening Tuesday, September 8th
|
11:00 a.m. - 12:00 p.m. |
Monday - Thursday |
|
11:00 a.m. - 5:00 p.m. |
Friday |
|
2:00 p.m. - 12:00 p.m. |
Sunday |
In class demonstrations have priority use
of the laboratory facility. See
posted class schedule.
Computer Applications
This course will use word processing, page layout and image modification programs to produce print products. Word 2008, Quark 7, In-Design for CS3, Illustrator CS3 and PhotoShop CS3 will be used in this course. While the applications are available in both the Windows and Macintosh platforms, only the Department standard Macintosh application will be used for instructional purposes. All students will be required to use Macintosh Computers in class and for testing purposes. All files submitted must be in Macintosh format and using the fonts available in the Department Computer Laboratory.
Project
submission must be made in PostScript level 3 quality (minimum 300 dpi). Projects submitted at a lower quality
will receive a failing grade and be returned for resubmission. You
must limit yourself to the standard fonts contained in the Macintosh Computers
in Steinman 211.
Student Use of Computer Laboratory
Students
using the computer lab shall save their data on thumb drives, zip disks and
class directories only. No data is to be
saved on the computer hard drives.
Any stored data will be deleted on the next boot-up. Class
directories and student directories are also available for storage of data. Backup
all your computer work. The laboratory is for academic use and no game
playing is permitted. No eating or
drinking is permitted and student debris should be kept to a minimum.
Students are not permitted to add fonts, programs or to re-configure these
computers.
While
using the computer, save your data files in the desktop of your computer. When your lab session is complete, copy
your data files to your thumb drive, zip disk or your class directory. DO
NOT USE YOUR STUDENT DIRECTORY FOLDER ON RES SERV FOR CLASS MATERIAL.
Please
Note:
The second
floor of the Steinman Center, TV control room, and radio station are equipped
with HALON fire extinguishers - special equipment to fight fires and keep
electronic equipment damage to a minimum.
HALON extinguishers
use a gas that can be harmful to humans after prolonged exposure. If a
fire occurs, point and release the special extinguishers as normal in fighting
a fire. However, during the course of fire fighting, if one's voice is affected
enough to sound like "Donald Duck", leave the fire areas before the
gas becomes disabling. The effect on the voice is temporary and not harmful.
Course Description and Purpose:
The course
employs the principles of design, typography, and other assorted methods of
production to provide a foundation in the preparation of posters, newsletters,
magazines, and special interest publications and slide graphics. Elements of
computer graphics are included.
New media may be explored as time permits.
Course Objectives:
The student
will be able to:
1.
Identify the techniques used in the production of print/visual materials and
their characteristics.
2.
Demonstrate successful project management skills by completing a number of
simultaneous projects on deadline.
3.
Demonstrate successful operation of a computer-driven digital scanner.
4.
Demonstrate several techniques for production of typography and understand the
standards for their use.
5. Plan,
develop and produce camera-ready artwork for various types of graphic print
media.
6. Select
the proper form for production of specific print assignments.
7.
Identify the general aspects and development of new graphic procedures.
8.
Understand and take into account the basic legal conditions and public
relations aspects of graphic production.
9.
Demonstrate successful use of computer desktop publishing in the Macintosh
Operating System.
10.
Design, setup and reproduce a color computer graphic.
Course Policies:
Elizabethtown College assumes that its students will act
honorably and will conduct themselves according.
Students in Com 135A are expected to adhere to the
Pledge of Integrity adopted by the Student Senate and the Faculty Assembly.
Academic dishonesty – including cheating and plagiarism –
constitutes a serious breach of academic integrity. It is expected
unequivocally that all academic work be the honest product of the studentŐs own
endeavor. Only in this way can students reveal authentic achievement and
potential to an instructor.
Statement on Disability
If you
have a documented disability and need reasonable accommodations to fully
participate in course activities or to meet course requirements, you must:
1.) Contact the Director of Disability
Services, Dr. Kristin Sagun, in the Center for Student Success, BSC room 228 by
calling 361-1227.
2.) Meet with me (the instructor) within
two weeks of receiving a copy of the accommodation letter from Disability
Services to discuss your accommodation needs and their implementation.
REMINDER: Students must bring to my attention accommodations they may use
in order complete this course. Students will be accommodated as law requires,
but remember, by law, the individual student, not the instructor, must make
initiation
Attendance
It is
expected that all students attend every class and be on time. Absences severely
handicap the learning process because you are unable to acquire knowledge
through firsthand discussions and demonstrations. Being late for class
interrupts the momentum of the class and distracts other students. A grade
reduction will be made for students repeatedly late.
A student
may miss two class sessions without penalty; however, on each successive
absence, a grade reduction will be made from the course final grade.
Student
athletes should discuss their schedules individually with the instructor. There
may be occasions where the absence of a student athlete will not be permitted.
Electronic Communications
The use of
electronic communications devices (cell phones, beepers, PDAs) will not be
permitted. Turn these devices off
or to silent before coming to class.
Students interrupting class with
these devices will be asked to leave and marked absent for the class.
Makeup Work
Assignments are due at the beginning of the class
period. No late work will be accepted and a grade of 0 will be given.
Assignments,
quizzes or tests missed as a result of absence, will be made up only by prior
arrangement with the instructor. Unless allowed to be made up, a grade of 0
will be given.
Written Work
All
drafts of treatments, proposals and scripts must be typed (word-processed). The
assignment must be submitted to the digital drop box in blackboard when
requested. Work should be submitted in pdf format and a backup stored in your
class folder with the project name in the title.
Out-of-Class Learning Experiences:
Learning
experience will be scheduled for specific times during the weeks of:
January 19th -
Macintosh Operation System 10.5 and Microsoft Word 2008.
February 9th –
Basic InDesign SC3
March 9th - Adobe
Illustrator CS3
March 16th –
Problems with Quark Express 7
The instructor and/or the class tutor will conduct these
sessions. Tutors are also available for Com 135 through the Learning Center.
Resubmission of Projects
Recognizing
that professional assignments are judged acceptable and no grade given so
multiple reviews and revisions are expected. In an effort to emulate this
process any graded work assignment submitted on time maybe resubmitted at any time up to February 25, 2009 for
projects due before the basics exam and up to the April 22, 2009 class session for project due the remainder of the semester.
Ľ Both the original assignment and the resubmitted
assignment must be submitted.
Ľ The resubmission will be graded and averaged with
the original submission to get one grade.
Ľ Resubmissions will not be accepted for late work or
without original submission.
Grading
The final
grade for the course will be determined in the following manner:
|
Quiz
Grades* |
5% |
|
Basics
Examination** |
12.5% |
|
Final
Examination** |
12.5% |
|
Work
Assignments |
60% |
|
Final
Project |
10% |
* Quizzes
are unannounced, maybe on the assigned reading and are given to assess
studentŐs progress.
**Examinations will cover theory,
technique, and general knowledge and production skills. A demonstration of
production skills may be required.
Grading
Scale
Graded work will be awarded (+)
and (-) letter grades each corresponding to a fixed numerical value on a scale
of 10.
|
9.3 A+ |
9.0 A |
8.7 A- |
|
8.3 B+ |
8.0 B |
7.7 B- |
|
7.3 C+ |
7.0 C |
6.7 C- |
|
6.3 D+ |
6.0 D |
5.7 D- |
|
Below
5.7 F |
|
|
The instructor reserves the right
to alter course content or pace to accommodate class progress. Additional
computer assignments may be added as new technologies become available.
Schedule
|
Monday. January 12th |
(1) Course Introduction Review Of Word Discussion of the Campus
Network and Printing (Home Dirs and Class Dirs) |
(Conover, Chapter 1) (Citron, Chapter 1) |
|
Wednesday, January 14th |
(2) Criticism of Existing
Print Product |
(Conover, Chapter 2) Commentary About Existing
Graphic (oral and Written) |
|
Week of January 19th |
Macintosh Operating System
10.5 Leopard and Microsoft Word 2009 |
Out-of-Class
Learning Experience |
|
Monday, January
19th |
Martin Luther King Day No Class Meeting |
|
|
Wednesday January 21st |
(3) Desktop Publishing
&Typography |
(Conover, Chapter 3) (Citron, Chapter 2) |
|
Monday January 26th |
(4) Typography Design and
Graphics |
(Conover, Chapter 4) Citron Project 2 in class
folder |
|
Wednesday January 28th |
(5) Art and Illustrations |
(Conover, Chapter 7) |
|
Monday February 2nd |
Ground Hog Day (6) More Art and Illustration Desktop Publishing: InDesign CS3 Introduction |
(Conover, Chapter 8) |
|
Week of February 2nd |
Scanning with Adobe PhotoShop CS3 |
Out-of-Class
Learning Experience |
|
Wednesday February 4th |
(7) Introduction to Scanning
and PhotoShop |
Cropping And Scaling Work
Assignment Due |
|
Monday February 9th |
(8) Color: A Powerful Communications Tool Color Reproduction |
Quark Exercise Assignment Due
in Class (Weinmann, Chapter 15) (Conover, Chapter 6) |
|
Week of February9th |
InDesign CS3 |
Out-of-Class Learning Experience |
|
Wednesday February 11th |
(9) Paper and Ink Basic Design Tools and
Principles Putting it Together Preparing for Production |
(Conover, Pgs 313-334 and Chapter 5) |
|
Monday February 16th |
(10) Field Trip to Continental
Press, 12:30 p.m. -2:20 p.m. |
Meet in Steinman 211 At 12:30 p.m. (Conover pgs 325-334) |
|
February 16th |
College Early Warning |
|
|
Wednesday February 18th |
(11) Discussion of
Company/Organization Project |
(Conover, Chapter 12) |
|
Monday February 23rd |
(12) Logos/Corporate Images Designing Print Communications |
Company Profile Due In Writing (Conover, Chapter 12) |
|
Wednesday February 25th |
(13) Examination - Basic
Design Tools |
Blackboard in Steinman 210 |
|
|
Spring
Break - February
27th @5:00 p.m. to March 9th @8:00 am/ |
|
|
Week of March 9th |
Adobe Illustrator CS3 |
Out-of-Class Learning Experience |
|
Monday March 9th |
(14) Design a Corporate
Identity System |
Citron Chapter 3 |
|
Wednesday March 11th |
(15) Open Lab Period of Logo
Design |
Complete Project Citron Chapter
3 in Class folder Logo Proposal With Four
Examples Due |
|
Week of March 16th |
Problems with InDesign CS3 |
Out-of-Class
Learning Experience |
|
Monday March 16th |
(16) Brochure Design |
(Conover, pgs. 400-417) |
|
Wednesday March 18th |
(17) Newsletters |
Preliminary Brochure (Proposal
And Dummy Layout) Due In Class (Citron Chapter 4) |
|
Monday March 23rd |
(18) Open Lab for Project Work |
Attendance Expected Complete Citron Chapter 4
project in Class folder |
|
Wednesday March 25th |
(19) Newspapers |
Preliminary Newsletter
(Proposal And Dummy Layout) Due (Conover, Chapters 15, 16) Citron Chapter 5 |
|
Week of March 30th |
Adobe Dreamweaver |
Out-of-Class
Learning Experience |
|
Monday March 30th |
(20) Advertising Design |
Logo Work Assignment Due (Conover, Chapter 13) |
|
Wednesday April 1st |
(21) The Personal and
Interactive PDF |
Newspaper Page Design Work
Assignment Due in Class Directory Citron Chapter 6 |
|
Monday April 6th |
(22) Annual Report Design |
Brochure Camera Ready Due In
Class Citron Chapter 7 |
|
Wednesday April 8th |
(23) Introduce Web Page Design Adobe DreamWeaver CS3 |
Camera Ready Newsletter Due in Class Directory PDF Format |
|
Thursday April 9th |
Monday Class Schedule |
|
|
|
Easter Recess – Thursday, April 9th @ 5:00 p.m. – Monday, April 13th
6:30 p.m. |
|
|
Wednesday, April 15th |
(24) Web Pages Final Project Introduction |
|
|
Monday, April 20th |
(25) Lab Session on Web Pages |
|
|
Tuesday April 21st |
Scholarship Day No Classes |
Extra Credit Assignment |
|
Wednesday, April 22nd |
(26) Magazine Design |
Color Advertising Assignment Due Magazine Work Assignment Due (Conover Chapter 14) Last Day For Resubmissions |
|
Monday April 27th |
(27) Books and Larger
Documents |
Web Page submitted on line by
the conclusion of class (Conover, Chapter 10) (Citron, Chapter 6) |
|
Wednesday April 29th |
(28) Course Summary |
Final Project Presentation |
|
Thursday May 7th |
Final Examination 2:30 p.m. – 5:30 p.m. (Steinman 211) |
|