Elizabethtown College

Department of Communications

Course Syllabus

Spring 2009

Com. 135B Publication Design and Graphics Tu. – Th. 12:30 p.m. – 2:20 a.m.

4 Credits Blackboard site

Dr. Hans-Erik Wennberg http://blackboard.etown.edu

206H Steinman Center

Phone 361-1259

Home Phone 367-2424

E-mail: wennberg@etown.edu

http://users.etown.edu/w/wennberg

Office Hours - Others by Appointment

M – 9:30 a.m. – 10:50 a.m.	Thurs. - 2:30 p.m. - 3:20 p.m.
T - 2:30 p.m. - 3:20 p.m.	F – by appointment
W – 9:30 a.m. – 10:50 a.m.	Others by Appointment

Prerequisites: Communications 125

Textbooks (Required):

Citron, Scott, Design Techniques with Adobe Creative Suite 3, Peachpit Press, Berkley, California, 2009.

Ryan, William and Conover, Theodore, Graphic Communications Today 4^th ed., Delmar Learning, Clifton Park, New York, 2004.

The student is responsible for the reading assignments as noted on the syllabus and you will be tested on this information. While questions on the reading are always appropriate, class time will NOT be used to review most reading assignments.

Recommended Books

Cohen, Sandee and Williams, Robin, The Non-Designer's Scan and Print Book, PeachPit Press, Berkley, California, 1999.

Lawler, Brian P., Print Publishing Guide: The Essential Resource for Design, Production and Pre Press, 2^nd edition, Adobe Press, Berkley, California, 2006.

Williams, Robin, The Non-Designer's Type Book, PeachPit Press, Berkley, California, 1998.

Williams, Robin, and Tollett, John, Robin Williams Design Workshop 2, PeachPit Press, Berkeley, California, 2006.

Blackboard

Com 135B Publication Design and Graphics will use Blackboard as a web-based course supplement. It is the student's responsibility to monitor Blackboard 12 hours before every class and examination for up-to-date announcements and assignments. The digital drop box will be used for delivery of specific assignments during the semester.

Class Materials (Required):

Production Supplies for Com. 135B - Purchased the second session of class, cost $35.00. Supplies will be distributed as needed throughout the semester. Print cards will be provided for printing in Steinman.

Use of Basic Drawing Equipment will be available for your use in Steinman 212.

Single items of production material are available from the SLA Office in the Department of Communications. Only student charges will be accepted.

Resource Materials:

See list of library and Departmental journals of related publications (available in the Communications Conference Resource Room, Steinman 205).

Communications Department Lab Hours: Opening Tuesday, January 20^th

11:00 a.m. - 10:00 p.m.	Monday - Thursday
11:00 a.m. - 5:00 p.m.	Friday
2:00 p.m. - 12:00 p.m.	Sunday

In class demonstrations have priority use of the laboratory facility. See posted class schedule.

Computer Applications

This course will use word processing, page layout and image modification programs to produce print products. Word 2008, Quark 7, In-Design for CS3, Illustrator CS3 and PhotoShop CS3 will be used in this course. While the applications are available in both the Windows and Macintosh platforms, only the Department standard Macintosh application will be used for instructional purposes. All students will be required to use Macintosh Computers in class and for testing purposes. All files submitted must be in Macintosh format and using the fonts available in the Department Computer Laboratory.

Project submission must be made in PostScript level 3 quality (minimum 300 dpi). Projects submitted at a lower quality will receive a failing grade and be returned for resubmission. You must limit yourself to the standard fonts contained in the Macintosh Computers in Steinman 211.

Student Use of Computer Laboratory

Students using the computer lab shall save their data on thumb drives, zip disks and class directories only. No data is to be saved on the computer hard drives. Any stored data will be deleted on the next boot-up. Class directories and student directories are also available for storage of data. Backup all your computer work. The laboratory is for academic use and no game playing is permitted. No eating or drinking is permitted and student debris should be kept to a minimum. Students are not permitted to add fonts, programs or to re-configure these computers.

While using the computer, save your data files in the desktop of your computer. When your lab session is complete, copy your data files to your thumb drive, zip disk or your class directory. DO NOT USE YOUR STUDENT DIRECTORY FOLDER ON RES SERV FOR CLASS MATERIAL.

Please Note:

The second floor of the Steinman Center, TV control room, and radio station are equipped with HALON fire extinguishers - special equipment to fight fires and keep electronic equipment damage to a minimum.

HALON extinguishers use a gas that can be harmful to humans after prolonged exposure. If a fire occurs, point and release the special extinguishers as normal in fighting a fire. However, during the course of fire fighting, if one's voice is affected enough to sound like "Donald Duck", leave the fire areas before the gas becomes disabling. The effect on the voice is temporary and not harmful.

Course Description and Purpose:

The course employs the principles of design, typography, and other assorted methods of production to provide a foundation in the preparation of posters, newsletters, magazines, and special interest publications and slide graphics. Elements of computer graphics are included. New media may be explored as time permits.

Course Objectives:

The student will be able to:

1. Identify the techniques used in the production of print/visual materials and their characteristics.

2. Demonstrate successful project management skills by completing a number of simultaneous projects on deadline.

3. Demonstrate successful operation of a computer-driven digital scanner.

4. Demonstrate several techniques for production of typography and understand the standards for their use.

5. Plan, develop and produce camera-ready artwork for various types of graphic print media.

6. Select the proper form for production of specific print assignments.

7. Identify the general aspects and development of new graphic procedures.

8. Understand and take into account the basic legal conditions and public relations aspects of graphic production.

9. Demonstrate successful use of computer desktop publishing in the Macintosh Operating System.

10. Design, setup and reproduce a color computer graphic.

Course Policies:

Standards of Academic Integrity

Elizabethtown College assumes that its students will act honorably and will conduct themselves according.

Students in Com 135B are expected to adhere to the Pledge of Integrity adopted by the Student Senate and the Faculty Assembly. Academic dishonesty – including cheating and plagiarism – constitutes a serious breach of academic integrity. It is expected unequivocally that all academic work be the honest product of the student’s own endeavor. Only in this way can students reveal authentic achievement and potential to an instructor.

Statement on Disability

If you have a documented disability and need reasonable accommodations to fully participate in course activities or to meet course requirements, you must:

1.) Contact the Director of Disability Services, Dr. Kristin Sagun, in the Center for Student Success, BSC room 228 by calling 361-1227.

2.) Meet with me (the instructor) within two weeks of receiving a copy of the accommodation letter from Disability Services to discuss your accommodation needs and their implementation.

REMINDER: Students must bring to my attention accommodations they may use in order complete this course.  Students will be accommodated as law requires, but remember, by law, the individual student, not the instructor, must make initiation

Attendance

It is expected that all students attend every class and be on time. Absences severely handicap the learning process because you are unable to acquire knowledge through firsthand discussions and demonstrations. Being late for class interrupts the momentum of the class and distracts other students. A grade reduction will be made for students repeatedly late.

A student may miss two class sessions without penalty; however, on each successive absence, a grade reduction will be made from the course final grade.

Student athletes should discuss their schedules individually with the instructor. There may be occasions where the absence of a student athlete will not be permitted.

Electronic Communications

The use of electronic communications devices (cell phones, beepers, PDAs) will not be permitted. Turn these devices off or to silent before coming to class. Students interrupting class with these devices will be asked to leave and marked absent for the class.

Makeup Work

Assignments are due at the beginning of the class period. No late work will be accepted and a grade of 0 will be given.

Assignments, quizzes or tests missed as a result of absence, will be made up only by prior arrangement with the instructor. Unless allowed to be made up, a grade of 0 will be given.

Written Work

All drafts of treatments, proposals and scripts must be typed (word-processed). The assignment must be submitted to the digital drop box in blackboard when requested. Work should be submitted in pdf format and a backup stored in your class folder with the project name in the title.

Out-of-Class Learning Experiences:

During the semester there will be a number of required out-of-class learning experiences. These will be scheduled to accommodate the class and instructors. Recognizing the variety of experiences among the class, a pre-test may be given in a regular class period before the session. Any student who achieves a satisfactory grade in the assessment will be excused from that particular learning experience.

Learning experience will be scheduled for specific times during the weeks of:

January 19^th - Macintosh Operation System 10.5 and Microsoft Word 2008.

February 4^th – Scanning with Adobe PhotoShop CS3

February 9^th – Basic InDesign SC3

March 9^th - Adobe Illustrator CS3

March 16^th – Problems with Quark Express 7

March 30^th – Adobe Dreamweaver CS3

The instructor and/or the class tutor will conduct these sessions. Tutors are also available for Com 135 through the Learning Center.

Resubmission of Projects

Recognizing that professional assignments are judged acceptable and no grade given so multiple reviews and revisions are expected. In an effort to emulate this process any graded work assignment submitted on time maybe resubmitted at any time up to October 7, 2009 for projects due before the basics exam and up to the November 25, 2009 class session for project due the remainder of the semester.

• Both the original assignment and the resubmitted assignment must be submitted.

• The resubmission will be graded and averaged with the original submission to get one grade.

• Resubmissions will not be accepted for late work or without original submission.

Grading

The final grade for the course will be determined in the following manner:

Quiz Grades*	5%
Basics Examination**	12.5%
Final Examination**	12.5%
Work Assignments	60%
Final Project	10%

* Quizzes are unannounced, maybe on the assigned reading and are given to assess student’s progress.

**Examinations will cover theory, technique, and general knowledge and production skills. A demonstration of production skills may be required.

Grading Scale

Graded work will be awarded (+) and (-) letter grades each corresponding to a fixed numerical value on a scale of 10.

9.3 A+	9.0 A	8.7 A-
8.3 B+	8.0 B	7.7 B-
7.3 C+	7.0 C	6.7 C-
6.3 D+	6.0 D	5.7 D-
Below 5.7 F

The instructor reserves the right to alter course content or pace to accommodate class progress. Additional computer assignments may be added as new technologies become available.

Schedule

Tuesday. January 13^th	(1) Course Introduction Review Of Word Discussion of the Campus Network and Printing (Home Dirs and Class Dirs)	(Conover, Chapter 1) (Citron, Chapter 1)
Thursday, January 15^th	(2) Criticism of Existing Print Product	(Conover, Chapter 2) Commentary About Existing Graphic (oral and Written)
Week of January 19^th	Macintosh Operating System 10.5 Leopard and Microsoft Word 2009	Out-of-Class Learning Experience
Tuesday, January 20^th	(3) Desktop Publishing &Typography	(Conover, Chapter 3) (Citron, Chapter 2)
Thursday January 22^nd	(4) Typography Design and Graphics	(Conover, Chapter 4) Citron Project 2 in class folder
Tuesday, January 27^th	(5) Art and Illustrations	(Conover, Chapter 7)
Thursday, January 29^th	(6) More Art and Illustration Desktop Publishing: InDesign CS3 Introduction	(Conover, Chapter 8)
Week of February 2^nd	Scanning with Adobe PhotoShop CS3	Out-of-Class Learning Experience
Tuesday, February 3^rd	(7) Introduction to Scanning and PhotoShop	Cropping And Scaling Work Assignment Due
Thursday, February 5^th	(8) Color: A Powerful Communications Tool Color Reproduction	Quark Exercise Assignment Due in Class (Weinmann, Chapter 15) (Conover, Chapter 6)
Week of February 9^th	In Design CS3	Out-of-Class Learning Experience
Tuesday, February 10^th	(9) Paper and Ink Basic Design Tools and Principles Putting it Together Preparing for Production	(Conover, Pgs 313-334 and Chapter 5)
Thursday, February 12^th	(10) Field Trip to Continental Press, 12:30 p.m. -2:20 p.m.	Meet in Steinman 211 At 12:30 p.m. (Conover pgs 325-334)
February 16^th	College Early Warning
Tuesday, February 17^th	(11) Discussion of Company/Organization Project	(Conover, Chapter 12)
Thursday February 19^th	(12) Logos/Corporate Images Designing Print Communications	Company Profile Due In Writing (Conover, Chapter 12)
Tuesday February 24^th	(13) Examination - Basic Design Tools	Blackboard in Steinman 210
Thursday February 26^th	(14) Design a Corporate Identity System	Citron Chapter 3
	Spring Break - February 27^th @5:00 p.m. to March 9^th @8:00 a.m.
Week of March 9^th	Adobe Illustrator CS3	Out-of-Class Learning Experience

Tuesday March 10^th	(15) Open Lab Period of Logo Design	Complete Project Citron Chapter 3 in Class folder Logo Proposal With Four Examples Due
Thursday March 12^th	(16) Brochure Design	(Conover, pgs. 400-417)
Week of March 16^th	Problems with InDesign CS3	Out-of-Class Learning Experience
Tuesday March 17^th	(17) Newsletters	Preliminary Brochure (Proposal And Dummy Layout) Due In Class (Citron Chapter 4)
Thursday March 19^th	(18) Open Lab for Project Work	Attendance Expected Complete Citron Chapter 4 project in Class folder
Tuesday March 24^th	(19) Newspapers	Preliminary Newsletter (Proposal And Dummy Layout) Due (Conover, Chapters 15, 16)
Thursday March 26^th	(20) Advertising Design	Logo Work Assignment Due (Conover, Chapter 13)
Week of March 30^th	Adobe Dreamweaver	Out-of-Class Learning Experience
Tuesday March 31^st	(21) The Personal and Interactive PDF	Newspaper Page Design Work Assignment Due in Class Directory Citron Chapter 6
Thursday April 2^nd	(22) Annual Report Design	Brochure Camera Ready Due In Class Citron Chapter 7
Tuesday April 7^th	(23) Introduce Web Page Design Adobe DreamWeaver CS3	Camera Ready Newsletter Due in Class Directory PDF Format
Thursday April 9^th	No Class Meeting Follow Monday Class Schedule
	Easter Recess Thursday, April 9^th @ 5:00 p.m. – Monday, April 13^th @ 6:30 p.m.
Tuesday April 14^th	(24) Web Pages Final Project Introduction
Thursday April 16^th	(25) Lab Session on Web Pages
Tuesday April 21^st	Scholarship Day No Class Meeting	Extra Credit Assignment
Thursday, April 23^rd	(26) Magazine Design	Color Advertising Assignment Due Magazine Work Assignment Due (Conover Chapter 14) Last Day For Resubmissions
Tuesday, April 28^th	(27) Books and Larger Documents	Web Page submitted on line by the conclusion of class (Conover, Chapter 10) (Citron, Chapter 6)

Thursday, April 30^th	(28) Course Summary	Final Project Presentation
Tuesday May 4^th	Final Examination 2:30 p.m. – 5:30 am. (Steinman 211)