Elizabethtown College
Department of Communications
Course Syllabus
Com. 135A Publication Design and
Graphics Tu.
– Th. 9:30 a.m. – 11:20 a.m.
4 Credits Blackboard site
Dr. Hans-Erik Wennberg http://blackboard.etown.edu
Phone 361-1259
E-mail: wennberg@etown.edu
http://users.etown.edu/w/wennberg
Office Hours - Others by Appointment
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M – 12:30 p.m. – 1:50 p.m. |
Thurs. - 12:30 p.m. – 2:00 p.m. |
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T - 12:30 p.m. – 2:00 p.m. |
F – by appointment |
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W – 12:30 p.m. – 2:00 pm |
Others by Appointment |
Prerequisites: Communications 125
Textbooks (Required):
Lawler, Brian, Print Publishing Guide, 2nd
edition, Adobe Press, Berkley, California, 2006.
Ryan, William and Conover, Theodore,
Graphic Communications Today 4th ed., Delmar Learning,
Clifton Park, New York, 2004.
Weinmann, Elaine, Visual
Quickstart Guide: QuarkXPress 6 for Macintosh, Peachpit Press. Berkley,
California, 2003.
The student is responsible for
the reading assignments as noted on the syllabus and you will be tested on this
information. While questions on
the reading are always appropriate, class time will NOT be used to review most
reading assignments.
Recommended Books
Cohen, Sandee and Williams, Robin, The
Non-Designer's Scan and Print Book, PeachPit Press, Berkley, California,
1999.
Parker, Roger C., Looking Good in
Print, 4th ed., The Coriolis Group, LLC, Scottsdale, Arizona,
1998.
Williams, Robin, The
Non-Designer's Type Book, PeachPit Press, Berkley, California, 1998.
Williams, Robin, and Tollett, John, Robin
Williams Design Workshop, PeachPit Press, Berkeley, California, 2001.
Blackboard
Com 135A Publication Design and
Graphics will use Blackboard as a web-based course supplement. It is the student's responsibility to
monitor Blackboard 12 hours before every class and examination for up-to-date
announcements and assignments. The
digital drop box will be used for delivery of specific assignments during the
semester.
Class Materials (Required):
Production Supplies for Com. 135A -
Purchased the second session of class, cost $35.00. Supplies will be
distributed as needed throughout the semester. Print cards will be provided for
printing in Steinman.
Use of Basic Drawing Equipment will
be available for your use in Steinman 212.
Single items of production material
are available from the Department of Communications and the College Store.
$2/$5 purchase cards and print cards will be used for small transactions in the
Department.
Resource Materials:
See list of library and Departmental
journals of related publications (available in the Communications Conference Resource
Room, Steinman 206).
Communications
Department Lab Hours: Opening Monday, January 30th
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11:00 a.m. - 12:00 midnight. |
Monday - Thursday |
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11:00 a.m. - 5:00 p.m. |
Friday |
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12:00 p.m. - 4:00 p.m. |
Saturday (After March 5th) |
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2:00 p.m. - 12:00 midnight |
Sunday |
In class demonstrations have priority use
of the laboratory facility. See
posted class schedule.
Computer Applications
This course will use word processing, page layout and image modification programs to produce print products. Word 2004, Quark 6.5, Illustrator CS2 and PhotoShop CS2 will be used in this course. While the applications are available in both the Windows and Macintosh platforms, only the Department standard Macintosh application will be used for instructional purposes. All students will be required to use Macintosh Computers in class and for testing purposes. All files submitted must be in Macintosh format and using the fonts available in the Department Computer Laboratory.
Project submission must be made in
PostScript level 3 quality (minimum 300 dpi). Projects submitted at a lower quality will receive a failing
grade and be returned for resubmission.
You should limit yourself to the standard fonts contained in the
Macintosh Computers in Steinman 211. A utility program, such as StyleScript,
may be necessary to print postscript quality from other ink-jet printer.
Student Use of Computer
Laboratory
Students using the computer lab
shall save their data on zip disks and class directories only. No data is to
be saved on the computer hard drives.
Any stored data may be deleted. Class directories and student directories are also
available for storage of data. Backup
all your computer work. The laboratory is for academic use and no game playing is permitted. No
eating or drinking is permitted and student debris should be kept to a minimum. Students
are not permitted to add fonts, programs or to re-configure these computers.
While using the computer, save your
data files in the local student use folder. When your lab session is complete, copy your data files to
your zip disk or your class directory.
DO NOT USE YOUR STUDENT DIRECTORY FOLDER ON RES SERV FOR CLASS MATERIAL.
Please Note:
The second floor of the Steinman
Center, TV control room, and radio station are equipped with HALON fire
extinguishers - special equipment to fight fires and keep electronic equipment
damage to a minimum.
HALON extinguishers use a gas that can
be harmful to
humans after prolonged exposure. If a fire occurs, point and release the special
extinguishers as normal in fighting a fire. However, during the course of fire
fighting, if one's voice is affected enough to sound like "Donald
Duck", leave the fire areas before the gas becomes disabling. The effect
on the voice is temporary and not harmful.
Course Description and Purpose:
The course employs the principles of
design, typography, and other assorted methods of production to provide a
foundation in the preparation of posters, newsletters, magazines, and special
interest publications and slide graphics. Elements of computer graphics are
included. New media may be
explored as time permits.
Course Objectives:
The student will be able to:
1. Identify the techniques used in
the production of print/visual materials and their characteristics.
2. Demonstrate successful project
management skills by completing a number of simultaneous projects on deadline.
3. Demonstrate successful operation
of a computer-driven digital scanner.
4. Demonstrate several techniques
for production of typography and understand the standards for their use.
5. Plan, develop and produce
camera-ready artwork for various types of graphic print media.
6. Select the proper form for
production of specific print assignments.
7. Identify the general aspects and
development of new graphic procedures.
8. Understand and take into account
the basic legal conditions and public relations aspects of graphic production.
9. Demonstrate successful use of computer
desktop publishing in the Macintosh Operating System.
10. Design, setup and reproduce a
color computer graphic.
Course Policies:
Elizabethtown
College assumes that its students will act honorably and will conduct
themselves according.
Students in Com 135A are expected to adhere to the
Pledge of Integrity adopted by the Student Senate and the Faculty Assembly.
Academic dishonesty – including cheating and plagiarism –
constitutes a serious breach of academic integrity. It is expected
unequivocally that all academic work be the honest product of the studentŐs own
endeavor. Only in this way can students reveal authentic achievement and
potential to an instructor.
Statement on Disability
If you have a documented
disability and need reasonable accommodations to fully participate in course
activities or meet course requirements, you must
(1) Contact the Director of Disability Services, Shirley
Deichert, in the Center of Student Success, BSC 288, (717) 361-1227, deichesa@etown.edu, AND
(2) Meet with the Director of Disability Services and
the instructor, within two weeks of receiving a copy of the accommodation
letter from Disability Services to discuss your accommodation needs and their
implementation.
Attendance
It is expected that all students
attend every class and be on time. Absences severely handicap the learning
process because you are unable to acquire knowledge through firsthand
discussions and demonstrations. Being late for class interrupts the momentum of
the class and distracts other students. A grade reduction will be made for
students repeatedly late.
A student may miss two class
sessions without penalty; however, on each successive absence, a grade
reduction will be made from the course final grade.
Student athletes should discuss
their schedules individually with the instructor. There may be occasions where
the absence of a student athlete will not be permitted.
Electronic Communications
The use of electronic communications
devices (cell phones, beepers, PDAs) will not be permitted. Turn these devices off or to silent
before coming to class. Students
interrupting class with these devices will be asked to leave and marked absent
for the class.
Makeup Work
Assignments are due at the
beginning of the class period. No late work will be accepted and a grade of
0 will be given.
Assignments, quizzes or tests missed
as a result of absence, will be made up only by prior arrangement with the instructor.
Unless allowed to be made up, a grade of 0 will be given.
Written Work
All drafts of treatments, proposals
and projects must be typed or word-processed.
Out-of-Class Learning
Experiences:
Learning experience will be scheduled for specific
times during the weeks of:
January 23rd - Macintosh Operation System 10.4 and Microsoft Word
2004.
February 13th – Basic Quark Express 6.5
February 20th - Adobe Illustrator CS2
March 20th – Problems with Quark Express
The instructor
and/or the class tutor will conduct these sessions. Tutors are also available
for Com 135 through the Learning Center.
Resubmission of Projects
Recognizing that professional
assignments are judged acceptable and no grade given so multiple reviews and
revisions are expected. In an effort to emulate this process any graded work
assignment submitted on time maybe resubmitted at any time up to February
21, 2006 for projects due before the basics exam and up to the April
27, 2006 class
session for project
due the remainder of the semester.
Ľ Both the original assignment
and the resubmitted assignment must be submitted.
Ľ The resubmission will be graded
and averaged with the original submission to get one grade.
Ľ Resubmissions will not be accepted
for late work or without original submission.
Grading
The final grade for the course will
be determined in the following manner:
|
Quiz Grades* |
5% |
|
Basics Examination** |
7% |
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Final Examination** |
8% |
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Work Assignments |
60% |
|
Final Project |
20% |
* Quizzes are unannounced and given to assess studentŐs
progress.
**Examinations will cover theory, technique, and general
knowledge and production skills. A demonstration of production skills may be
required.
Grading Scale
Graded work will be awarded (+) and (-) letter grades each
corresponding to a fixed numerical value on a scale of 10.
|
9.3 A+ |
9.0 A |
8.7 A- |
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8.3 B+ |
8.0 B |
7.7 B- |
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7.3 C+ |
7.0 C |
6.7 C- |
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6.3 D+ |
6.0 D |
5.7 D- |
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Below 5.7 F |
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The instructor reserves the right to alter course content or
pace to accommodate class progress. Additional computer assignments may be
added as new technologies become available.
Schedule
|
Tuesday, January 17th |
(1) Course Introduction Review Of Word Discussion of the Campus Network and Printing (Home
Dirs and Class Dirs) |
(Cohen, Chapter 1) (Weinmann, Chapter 1) (Conover, Chapter 1) |
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Thursday. January 19th |
(2) Print Production and the Revolution in Communication |
(Cohen, Chapter 3) (Conover, pgs. 295-312) |
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Week of January 23rd |
Macintosh Operating System 10.4 Tiger and Microsoft
Word 2004 |
Out-of-Class Learning Experience |
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Tuesday, January 24th |
(3) Criticism of Existing Print Product |
(Conover, Chapter 2) (Weinmann, Chapter 2-5) Commentary About Existing Graphic (oral and
Written) |
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Thursday, January 26th |
(4) Desktop Publishing &Typography |
(Cohen, Chapter 15) (Conover, Chapter 3) |
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Week of January 30th |
Scanning with Adobe PhotoShop 7.0 |
Out-of-Class Learning Experience |
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Tuesday, January 31st |
(5) Typography Design and Graphics |
(Conover, Chapter 4) (Weinmann, Chapter 6-7) Type Collage Due |
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Thursday, February 2nd |
(6) Art and Illustrations |
(Conover, Chapter 7) |
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Tuesday, February 7th |
(7) More Art and Illustration Desktop Publishing: Quark Introduction |
Cohen, Chapter 6-8, 12) (Weinmann, Chapter 9-10) (Conover, Chapter 8) |
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Thursday, February 9th |
(8) Introduction to Scanning and PhotoShop |
Cropping And Scaling Work Assignment Due |
|
Week of February 13th |
Quark Express 6 |
Out-of-Class Learning Experience |
Tuesday, February 14th |
(9) Color: A Powerful Communications Tool Color Reproduction |
Quark Exercise Assignment Due in Class (Cohen,
Chapter 15, 9, 10,11) (Weinmann, Chapter 15) (Conover, Chapter 6) |
|
Thursday, February 16th |
(10) Paper and Ink Basic Design Tools and Principles |
(Cohen
21-32) (Conover,
Pgs 313-324 and Chapter 5) |
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Monday, February 20th |
College Early Warning |
|
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Week of February 20th |
Adobe Illustrator CS |
Out-of-Class Learning Experience |
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Tuesday February 21st |
(11) Putting it Together Preparing for Production |
(Conover
pgs 325-334) |
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Thursday February 23rd |
(12) Field Trip to Continental Press, 9:30 a.m. -
11:20 a.m. |
Meet
in Steinman 211 at 9:30 a.m. |
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Tuesday February 28th |
(13) Discussion of Company/Organization Project |
(Conover, Chapter 12) |
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Thursday March 2nd |
(14) Examination - Basic Design Tools |
Blackboard in Steinman 210 |
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Spring Break Friday, March 2nd
5 p.m. – Monday, March 13th
8 a.m. |
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Tuesday, March 14th
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College Midterm Date |
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Tuesday March 14th |
(15) Illustrator Lab Exercise |
Steinman 210 |
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Thursday March 16th |
(16) Logos/Corporate Images Designing Print Communications |
Company Profile Due In Writing (Conover, Chapter 12) |
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Week of March 20th |
Problems with Quark Express |
Out-of-Class Learning Experience |
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Tuesday March 21st |
(17) Open Lab Period of Logo Design |
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Thursday March 23rd |
(18) Brochure Design |
(Conover, pgs. 400-417) Logo Proposal With Four Examples Due |
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Tuesday March 28th |
(19) Newsletters |
Preliminary Brochure (Proposal And Dummy Layout) Due
In Class |
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Thursday March 30th |
(20) Newspapers |
Preliminary Newsletter (Proposal And Dummy Layout)
Due (Conover, Chapters 15, 16) |
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Week of April 3rd |
Adobe Go-Live |
Out-of-Class Learning Experience |
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Tuesday April 4th |
(21) Advertising Design |
Logo Work Assignment Due (Conover, Chapter 13) |
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Thursday April 6th |
(22) Introduce Web Page Design Adobe Go-Live 6.0 |
Newspaper Page Design Work Assignment Due in Class Directory |
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Tuesday April 11th |
(23) Web Pages |
Brochure Camera Ready Due In Class |
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Thursday April 13th |
(24) Final Project Introduction |
Camera
Ready Newsletter Due in Class |
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Easter Break Thursday, April 13th
5 p.m. – Monday, April 17th 6 p.m. |
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Tuesday April 18th |
Day Classes Resume (25) Web Pages |
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Thursday April 20th |
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Tuesday April 25th |
(26) Lab Session on Web Pages |
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Thursday April 27th |
(27) Magazine Design |
Color
Advertising Assignment Due Magazine Work Assignment Due (Conover Chapter 14) Last Day For Resubmissions |
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Tuesday May 2nd |
(28) Annual Report Design |
Web Page submitted on line by the conclusion of
class (Conover, Chapter 10) |
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Thursday May 4th |
(29) Course Summary |
Final Project Presentation |
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Thursday May 11th |
Final Examination 8:30 am – 10:30 am. (Steinman 211) |
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